Despite the fact that rich media advertising still doesn’t reach nearly as many people as traditional television advertising, everybody loves it because so much more can done with it – more information about a product can be provided in an expandable banner ad, a form can be included in an ad, or the ad can take the prospect to a specific URL or 10 different tailored URLs - plus you can measure it to see what’s working. 

And everybody who loves rich media, loves PointRoll, the leader in the field. But why?

1. First of all, according to Jay Grossen, Director of Product Management at HorizonLive, a Web-based collaborative teaching and training software environment, they perfected it first, set standards for it and have been pushing sites to adopt those standards, which will make it easier for everyone to use.
2. Point Roll, and other similar products like Unicast and Eyeblaster, tracks how people interact with ads, reports on exactly what people click on and in what order. For an additional fee, the service can also be tied to the tracking already in place on any given site, thereby providing crucial marketing data and patterns of how people are interacting with a site.
3. It’s a streaming ad, so it only brings in a part of the ad initially, saving time and bandwidth. Most sites have requirements of how big ads can be. With PointRoll, there’s no need to load a 200K ad all at once. It loads only 20K at first, then loads the additional content according to the consumer’s clicks.