Research has shown that reaction to color is immediate and emotional, and it can have a direct effect on a customers choices when they are shopping at a Web site, for example. With that in mind, your color choices could make or break your company&singlequot;s plans. Luckily, there is research available that points to the right colors to use in each situation.

Bondi Blue
A universally popular color that experts believe conveys trust and has a calming effect. This is the color of the original iMac. 

Metallic silver
The color was recently named the "color of the millennium" in an online survey conducted by Colorcom.

Bright colors
Bright coloros, such as yellow, imply urgency and may spark customers to buy a product.

Conservative colors
Conservative colors like dark green are associated with reliability. Although they don&singlequot;t create excitement like brighter colors do, they can complement more daring hues and are often safe choices for backgrounds.

Global considerations
Designers must consider their global audience when choosing colors for their site. For instance, purple is symbolic of death and crucifixion in predominantly Catholic Europe.