SWIFT Reader duplicates the experience of reading printed material online while maintaining and monetizing digital content rights.DigitalContainers and ePage International want to make it economically viable and expedient for publishers to monetize digital content and for readers to embrace online print versions of their favorite offline media.
SWIFT Reader, from Singapore-based ePage International PTE Ltd., is a miniaturized electronic publishing solution encompassing its own font engine and a fully scalable page-turning algorithm.
The solution enables printed material like books, magazines, newspapers and catalogs to be strikingly similar visually in both type and representation to print copy when delivered onscreen.
Andrew Thacker, managing director of the U.K. office of ePage, said in a release, "Our rich formatting syntax, embedded search and bookmarks allow us to give readers a quality, print-like layout that makes the online reading experience totally enjoyable. DigitalContainers complements ePage's publishing technology by locking down the content so it can't be fraudulently distributed and by providing secure e-commerce and shopping cart capabilities."
We at Publish.com had the opportunity to preview the technology and speak with Chip Venters, CEO of DigitalContainers Inc., about this remarkable pairing.
"The benefits of this partnership are far-reaching. We can duplicate the experience of reading print material online. The content owner is compensated through our digital container system every time a new reader views the content," Venters said.
For SWIFT Reader's first time out, the partners are targeting the comic book industry market, where publishing and publishers have experienced a new boost in growth in young readership.
The key benefit in the collaboration, according to Venters, is the infinite number of content options the containers portend.
"Not only do our containers provide the secure e-commerce part for this product, but you can put any combination of media in our containers. Media, catalogs, shopping carts, videos, documents and games can all be maintained in our containers," Venters said. "It's like the Russian wooden dolls, the matryoshkas, where there are layers to mix and match any media you want."
A sample of the SWIFT Reader for devotees of Matrix Comics can be found at www.digitalcontainers.com/samples.htm.
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