Document management, Web content management, and digital asset management represent the three most prominent categories of information management solutions that are converging into the broader enterprise content management category, at least on the market’s surface. As the market for corporate information and content management has grown, vendors have created new categories to describe their narrowly focused products. While these products have a plethora of differences, they may have more in common than many vendors would like to believe. This overlap is clearly driving a consolidation of vendors and convergence of products as the leading companies in the large Web content and document management categories extend their products through acquisition, integration, and development activity to offer wary customers a more complete solution for managing a broad base of digital asset formats. Exhibit 1 illustrates how increasingly complex content usage has driven vendors to attempt to solve a larger content management problem. This evolving solution seeks to consolidate all categories of asset management into a single enterprise content management solution. Yet, is it truly possible, or for that matter, desirable, to implement a single infrastructure to manage all digital content assets? Can one product effectively prepare technical documents for printed and online manuals, and also ingest, tag, and manage video files destined for streaming to Web users? While Web content management and document management are proven at an enterprise-level, where do departmentally focused applications fit into the grand scheme? This Report looks at these important questions and analyzes how vendors are positioning their products to offer enterprises a single-source approach to content management. Further, this Report examines the unique value proposition of each product category and creates a consolidated view of enterprise requirements for traditional content and rich asset management.

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