Graphics Tools - Publish.com
Publish.com Ziff-Davis Enterprise  
SEARCH · ONLINE MEDIA · MOBILE · WEB DESIGN · GRAPHICS TOOLS · PRINTING · PHOTO · TIPS · OPINIONS
Home arrow Graphics Tools arrow FreeHand Hangs in the Balance Again
FreeHand Hangs in the Balance Again
By Robyn Weisman

Rate This Article:
Add This Article To:
With Adobe and Macromedia close-lipped about the product roadmap, observers wonder if they'll wind up with Illustrator, FreeHand or "Frustrator."

In the wake of Adobe Systems' proposed acquisition of Macromedia, it may be too soon to tell the fate of Macromedia's vector-drawing program FreeHand MX.

For many years, FreeHand and Adobe's Illustrator battled each other for graphics supremacy. While Illustrator (perhaps with Adobe's introduction of its Creative Suite) appears to be on the ascent, FreeHand still has many advocates.

Michael McDaniel, a graphics designer based in Austin, Texas, worked solely in FreeHand until he began working for Austin-based corporate branding and strategies company fd2s Inc., which is an all-Adobe shop on the print end.

According to McDaniel, he prefers FreeHand because "FreeHand makes files that are a lot smaller, and it seems like an easier and faster environment to draw … illustrative logos and vector artwork."

Will the Adobe-Macromedia deal squelch competition? Click here to read more.

McDaniel added that he and his colleagues "went down kicking and screaming" when his company migrated all of its print work to Adobe Creative Suite.

Neither Adobe Systems Inc. nor Macromedia Inc. have publicly offered any clues about the fate of their respective applications. When asked about the futures of FreeHand and Illustrator, Macromedia declined comment.

"Adobe and Macromedia are committed to serving the needs of our combined customers," said Mark Hilton, senior director of creative pro business unit product management at Adobe. "Until the close of transaction, the companies will continue to operate business as usual. The combined company will not be able to create a joint product roadmap until after the transaction is closed."

For his part, Richard Romano, a writer and analyst at TrendWatch Graphic Arts, said he would rather wait until Adobe reveals its plans for FreeHand's future than indulge in rumor and speculation. "But if I had to take a wild stab, since it's Adobe's party, three guesses which one they'll keep," Romano said.

Chris Swenson, director of software industry analysis at the NPD Group, pointed out that Adobe has acquired FreeHand once before. Back in 1994, when Adobe acquired Aldus, the Federal Trade Commission ruled that the merger could go through only if Adobe divested itself of one of its products to foster competition. Adobe sold FreeHand to Altsys Corp., the company that created FreeHand. About a year later, Macromedia bought out Altsys.

Swenson said that while the 1994 divestment happened during the Clinton administration, the FTC again may require Adobe to divest itself of one of its drawing programs—and given that Illustrator leads in the U.S. market, Adobe again most likely would divest itself of FreeHand.

If the FTC does not make Adobe's acquisition of Macromedia dependent on ridding itself of FreeHand, Adobe has a couple of options, said Romano of TrendWatch Graphic Arts. Adobe could remarket FreeHand as a consumer or corporate tool, similar to what Adobe did with PageMaker after InDesign was released, he said.

Corel's CEO sees opportunity in the merger deal. Click here to read more.

But a second option is also available to Adobe, Romano said. An option "that would have the virtue of at least trying to mollify users of both applications would be to merge them into some sort of uber-program," he said.

"That way, nothing gets discarded per se, although the new program would probably have more in common with other Creative Suite applications than with the older legacy programs, if indeed the new program will be part of a future Creative Suite," Romano said.

If it were up to him, McDaniel said he would like the combined program to be FreeHand with Illustrator's plug-ins.

"Heck, just change the [FreeHand] splash screen to Illustrator's and give it the Creative Suite general key commands" so that it would match up with the rest of Creative Suite, McDaniel said.

But McDaniel seemed well-aware that a rebranded FreeHand probably is not in the cards. "We joke here that the FreeHand-Illustrator combo, if it comes to be, will be called 'Frustrator,'" McDaniel said.


Discuss FreeHand Hangs in the Balance Again
 
>>> Be the FIRST to comment on this article!
 

 
 
>>> More Graphics Tools Articles          >>> More By Robyn Weisman
 


Buyer's Guide
Explore hundreds of products in our Publish.com Buyer's Guide.
Web design
Content management
Graphics Software
Streaming Media
Video
Digital photography
Stock photography
Web development
View all >

ADVERTISEMENT


FREE ZIFF DAVIS ENTERPRISE ESEMINARS AT ESEMINARSLIVE.COM
  • Dec 10, 4 p.m. ET
    Eliminate the Drawbacks of Traditional Backup/Replication for Linux
    with Michael Krieger. Sponsored by InMage
  • Dec 11, 1 p.m. ET
    Data Modeling and Metadata Management with PowerDesigner
    with Joel Shore. Sponsored by Sybase
  • Dec 12, 12 p.m. ET
    Closing the IT Business Gap: Monitoring the End-User Experience
    with Michael Krieger. Sponsored by Compuware
  • Dec 12, 2 p.m. ET
    Enabling IT Consolidation
    with Michael Krieger. Sponsored by Riverbed & VMWare
  • VTS
    Join us on Dec. 19 for Discovering Value in Stored Data & Reducing Business Risk. Join this interactive day-long event to learn how your enterprise can cost-effectively manage stored data while keeping it secure, compliant and accessible. Disorganized storage can prevent your enterprise from extracting the maximum value from information assets. Learn how to organize enterprise data so vital information assets can help your business thrive. Explore policies, strategies and tactics from creation through deletion. Attend live or on-demand with complimentary registration!
    FEATURED CONTENT
    IT LINK DISCUSSION - MIGRATION
    A Windows Vista® migration introduces new and unique challenges to any IT organization. It's important to understand early on whether your systems, hardware, applications and end users are ready for the transition.
    Join the discussion today!



    .NAME Charging For Whois
    Whois has always been a free service, but the .NAME registry is trying to change that.
    Read More >>

    Sponsored by Ziff Davis Enterprise Group

    NEW FROM ZIFF DAVIS ENTERPRISE


    Delivering the latest technology news & reviews straight to your handheld device

    Now you can get the latest technology news & reviews from the trusted editors of eWEEK.com on your handheld device
    mobile.eWEEK.com

     


    RSS 2.0 Feed


    internet
    rss graphic Publish.com
    rss graphic Google Watch

    Video Interviews


    streaming video
    Designing Apps for Usability
    DevSource interviews usability pundit Dr. Jakob Nielsen on everything from the proper attitude for programmers to the importance of prototyping in design to the reasons why PDF, Flash and local search engines can hurt more than they help.
    ADVERTISEMENT