Search firm says following these 6 principles will ensure your site does business ethically.
Citing concerns over the growing disregard for the rights of computer
users, Google has outlined a set of principles that the company hopes the
industry will adopt. Google says it’s sharing them to foster discussion and
solve the problem, and is encouraging feedback on the principles.
In tones reminiscent of Everything
I’ve ever needed to Know, I Learned in Kindergarten, Google proposes for the
moment, the six guidelines as briefly summarized below.
1.“Thou shalt not trick the
user.” Installation – Software should not trick the user into
installing it, and the user should decide whether to enable it or not.
Notifications of all applications should be conspicuous to the user.
2. “Thou shalt identify true
purpose.” Upfront disclosure – Any enabled or installed application
must inform you of its principal and significant functions.
3. “Thou shalt delete
easily.” Simple removal – The user should be able to simply disable or
delete any application without disrupting the computer. Once disabled it should
not remain active or be automatically enabled later by itself or another
application.
4. “Thou shalt not confuse
user.” Clear behavior – applications that change or affect the user
experience should clearly establish the reason for those changes. Applications
should not intentionally obscure themselves under confusing names.
5. “Thou shalt not
spy.” Snooping – If an application collects or transmits your personal
information, you should know. Your explicit permission must be
asked.
6. “Thou shalt consort with
good fellows.” Keeping good company – Application providers should not
allow their products to be bundled with applications that do not meet the
guidelines.
“We are alarmed by the size of this problem, which we estimate to be
causing hundreds of millions of dollars to be changing hands annually,” Google
said in a statement. “Because of this magnitude and user impact, strong action
by the industry is imperative.”
E-mail your feedback and comments to Google here: software-principles@google.com