Danish-American site offers alternative PDF viewer with style, speed, and high hopes.Many people have complaints about PDFs online. Adobe's browser plug-in and Reader itself can be slow or a hassle to use—although both those PDF viewers (and the Internet pipes for downloading PDFs) have much improved since they made their debut in the mid-1990s.
The Adobe Reader and browser plug-ins are still the standard. Yet there's plenty of room for improvement, especially when purpose-driven viewers can more nimbly display, for instance, engineering PDFs or long, text-based documents than the Adobe tools—which must be all things to all people, good for many things but superior at none.
Enter the alternative online PDF viewers, including: Google Docs, lightning quick; Scribd, a document-sharing site that launched a couple years ago; and this year's smart new entrant to the market, Issuu, which has offices in Denmark and the United States.
Issuu's main claim to fame is its elegant interface. Martin Ferro-Thomsen, Communications Manager of Issuu.com, says that, while the site's for everyone to use—and socially interact with one another while sharing content—its creators works hard to attract original content from copyright owners, as opposed to promoting a place where people upload bootleg copies of the latest Harry Potter book.
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