Alliance signals intention to expand reach to financial services market.Quark has announced a strategic alliance with DeskNet, a provider of enterprise customer communications software to financial services organizations.
With the newly announced alliance, Quark Inc. signaled its intention to extend its reach into the financial services market by coupling DeskNet Inc.'s solutions and its own publishing platform in the hopes of gaining customers and identifying and empowering cross-selling initiatives.
The alliance of the two companies will also create a single enterprise platform for customers to better enable sales and marketing messages and to more closely align with any regulatory reporting as well.
"Our commitment to our customers is our number one priority, and this is the step we're taking to provide an efficient solution while reaching a very specific, influential market," said Kamar Aulakh, CEO and president of Quark. "We look forward to working with DeskNet to provide innovative solutions to our customers through the addition of Quark Dynamic Document Server to DeskNet's ContentWelder."
By adding Quark Dynamic Document Server to DeskNet's ContentWelder platform, the two companies said in a release, they will "furnish customers with the ability to leverage the rich and diverse QuarkXPress design community while ensuring centralized business, branding, and compliance logic."
"As leaders in our business categories, this exclusive partnership significantly benefits our customers," said Brian Fitzsimons, co-CEO and president of DeskNet.
"This combined solution allows our customers to exceed their corporate communication goals by simplifying the education and cross-selling of customers across channels, mitigating their compliance risk, and uniquely positioning their offerings in the marketplace."
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