Company says its new strategy enables users to extend CRM not only within their organizations but to their business partners as well.
Siebel Systems used its recent user meeting in New York to launch a new
strategy it terms “CRM for Everyone.”
The strategy is designed to help Siebel’s customers present a single,
unified face to their clients, no matter which part of the organization they
see, be it headquarters, a remote division or a business partner such as a
reseller or outsourced contact center.
The strategy includes new industry-specific CRM products, a new hosted
CRM offering (see related story), new analytics applications and new business
integration solutions, the company said.
A key component of the strategy is Siebel 7.7, the company's next release
of its enterprise CRM suite due out in Spring 2004. According to the company,
Siebel 7.7 supports the overall strategy in that it will feature new
industry-specific capabilities and usability enhancements, additional total cost
of ownership (TCO) improvements, two-way store-and-forward wireless support, and
new applications, including a new financial services customer relationship
console for branch banking and a new customer loyalty application.
At the user meet, the company also announced that its new suite of
customer analytics applications, called Siebel Analytics 7.7, will be available
by the end of the year. It also said its Universal Application Network now
supports both .NET and J2EE platforms, as well as Web services standards for
business process integration.
"We are committed to providing solutions to each and every type of CRM
requirement,” said Tom Siebel, the company’s CEO. “From solving the most
difficult, industry-specific problems for our Fortune 1,000 customers, to
providing fast, easy and affordable on-demand CRM solutions to those that
require more basic functionality and a faster time-to-business benefit."
For more information, see Siebel’s CRM for Everyone site here.
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