Skycore is rolling out a new product designed to send short, targeted, graphical messages to the cell phones of subscribers who sign up.Skycore wants to enable retailers and brands to deliver informative and promotional multimedia messages directly to mobile phones by rolling out its Cellyspace solution, which serves as a messaging platform for marketers.
“MMS [multimedia messaging service] uses the same technology as text messaging, and goes to a phone’s inbox,” said Rich Eicher, president of Skycore. “But instead of being a 160-character text message, the message can have multimedia images, audio, video and text.”
Eicher, who announced the product May 29, said a Cellyspace message can contain up to eight slides in a slideshow format, with unlimited images and text, as well as audio and video content with some limitations. He used the example of a wine brand looking to provide customers with product information to explain exactly how Cellyspace works.
“The wine brand could put a simple keyword and the Cellyspace shortcode on a bottle, sign or display,” he said. “The customer would text the keyword to the Cellyspace shortcode and usually receive a multimedia message within two minutes. There is no need to go to a Web site to see any of the content. Especially now that MMS marketing is in its early phases, ideally the message would include a coupon or other incentive. It would likely have an impact on that consumer buying that particular brand of wine.”
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