The audio and video search engine aims to become a search destination with new features for personalizing and refining queries.America Online
Inc.'s audio and video search division is getting ready for prime time as it
focuses on becoming a destination site.
Singingfish Inc., which AOL acquired a year ago, will announce on Wednesday a set of new search features on its
Singingfish.com site that let users save and share queries, refine searches and
discover new multimedia content.
The revamp aims to take advantage of a
growing number of users coming to Singingfish.com to find streaming audio and
video, said Karen Howe, vice president and general manager of Singingfish.
Based in Seattle, Singingfish indexes
more than 14 million audio and video streams and files in such formats as
Windows Media, Real, QuickTime and MP3.
"What this enables us to do with the
relaunch is to start to push what people's expectations are around search and
what they can do with audio/video search," Howe said.
Singingfish previously had provided
search capabilities on its Web site, but the site served more as a demonstration
to customers wanting to license its multimedia search engine. Customers include
Microsoft Corp.'s Windows Media, RealNetworks Inc. and InfoSpace Inc.
But over the past year, the volume of
queries on Singingfish.com has grown rapidly, from a few thousand queries a day
to about 700,000 currently, Howe said. When its third-party customers are
included, Singingfish handles about 7 million queries a day.
Among the major search engines,
multimedia search remains scarce. Besides AOL, Yahoo Inc. provides audio and
video search through its AltaVista and AlltheWeb search sites. AltaVista, which
Yahoo acquired with its purchase of Overture Services, was one of the first engines to launch a multimedia search
index.
With its update, Singingfish is adding
basic personalization features. Users can save common queries and e-mail them to
friends. They also can refine their searches by selecting to return only audio
or video, by choosing specific format types, by setting the duration of clips to
be searched and by filtering out adult content.
Singingfish has created seven
categories such as finance, music and news in which users can search for
multimedia content. All of the search settings can be saved as preferences.
Most multimedia searchers fall into two
camps, Howe said. They either search for specific songs or artists or explore
for new content. To help the explorers, Singingfish added a button called "I'm
Bored," which sends users to sites where they can browse video clips.
Another area of the site lists the most
popular searches and staff selections.
Singingfish powers the multimedia
search features on AOL's main search site, but none of the new features has
crossed over so far, Howe said.
"What we're able to do is to be the
experimental playground," Howe said. "It will be great to try [features] on
Singingfish.com and see what the results are and then push out novel ideas.
Those ideas that work will find themselves in other implementations."
A beta of the revamped
Singingfish search site has been available for about a week, and Howe said
Singingfish plans to roll out a series of new features and service over the next
year.