Online Media - Publish.com
Publish.com Ziff-Davis Enterprise  
SEARCH · ONLINE MEDIA · MOBILE · WEB DESIGN · GRAPHICS TOOLS · PRINTING · PHOTO · TIPS · OPINIONS
Home arrow Online Media arrow AOL's Singingfish fine-tunes multimedia search
AOL's Singingfish fine-tunes multimedia search
By Matthew Hicks

Rate This Article:
Add This Article To:
The audio and video search engine aims to become a search destination with new features for personalizing and refining queries.

America Online Inc.'s audio and video search division is getting ready for prime time as it focuses on becoming a destination site.

Singingfish Inc., which AOL acquired a year ago, will announce on Wednesday a set of new search features on its Singingfish.com site that let users save and share queries, refine searches and discover new multimedia content.

The revamp aims to take advantage of a growing number of users coming to Singingfish.com to find streaming audio and video, said Karen Howe, vice president and general manager of Singingfish.

Based in Seattle, Singingfish indexes more than 14 million audio and video streams and files in such formats as Windows Media, Real, QuickTime and MP3.

"What this enables us to do with the relaunch is to start to push what people's expectations are around search and what they can do with audio/video search," Howe said.

Singingfish previously had provided search capabilities on its Web site, but the site served more as a demonstration to customers wanting to license its multimedia search engine. Customers include Microsoft Corp.'s Windows Media, RealNetworks Inc. and InfoSpace Inc.

But over the past year, the volume of queries on Singingfish.com has grown rapidly, from a few thousand queries a day to about 700,000 currently, Howe said. When its third-party customers are included, Singingfish handles about 7 million queries a day.

Among the major search engines, multimedia search remains scarce. Besides AOL, Yahoo Inc. provides audio and video search through its AltaVista and AlltheWeb search sites. AltaVista, which Yahoo acquired with its purchase of Overture Services, was one of the first engines to launch a multimedia search index.

With its update, Singingfish is adding basic personalization features. Users can save common queries and e-mail them to friends. They also can refine their searches by selecting to return only audio or video, by choosing specific format types, by setting the duration of clips to be searched and by filtering out adult content.

Singingfish has created seven categories such as finance, music and news in which users can search for multimedia content. All of the search settings can be saved as preferences.

Most multimedia searchers fall into two camps, Howe said. They either search for specific songs or artists or explore for new content. To help the explorers, Singingfish added a button called "I'm Bored," which sends users to sites where they can browse video clips.

Another area of the site lists the most popular searches and staff selections.

Singingfish powers the multimedia search features on AOL's main search site, but none of the new features has crossed over so far, Howe said.

"What we're able to do is to be the experimental playground," Howe said. "It will be great to try [features] on Singingfish.com and see what the results are and then push out novel ideas. Those ideas that work will find themselves in other implementations."

A beta of the revamped Singingfish search site has been available for about a week, and Howe said Singingfish plans to roll out a series of new features and service over the next year.




Discuss AOL's Singingfish fine-tunes multimedia search
 
>>> Be the FIRST to comment on this article!
 

 
 
>>> More Online Media Articles          >>> More By Matthew Hicks
 


Buyer's Guide
Explore hundreds of products in our Publish.com Buyer's Guide.
Web design
Content management
Graphics Software
Streaming Media
Video
Digital photography
Stock photography
Web development
View all >

ADVERTISEMENT


FREE ZIFF DAVIS ENTERPRISE ESEMINARS AT ESEMINARSLIVE.COM
  • Dec 10, 4 p.m. ET
    Eliminate the Drawbacks of Traditional Backup/Replication for Linux
    with Michael Krieger. Sponsored by InMage
  • Dec 11, 1 p.m. ET
    Data Modeling and Metadata Management with PowerDesigner
    with Joel Shore. Sponsored by Sybase
  • Dec 12, 12 p.m. ET
    Closing the IT Business Gap: Monitoring the End-User Experience
    with Michael Krieger. Sponsored by Compuware
  • Dec 12, 2 p.m. ET
    Enabling IT Consolidation
    with Michael Krieger. Sponsored by Riverbed & VMWare
  • VTS
    Join us on Dec. 19 for Discovering Value in Stored Data & Reducing Business Risk. Join this interactive day-long event to learn how your enterprise can cost-effectively manage stored data while keeping it secure, compliant and accessible. Disorganized storage can prevent your enterprise from extracting the maximum value from information assets. Learn how to organize enterprise data so vital information assets can help your business thrive. Explore policies, strategies and tactics from creation through deletion. Attend live or on-demand with complimentary registration!
    FEATURED CONTENT
    IT LINK DISCUSSION - MIGRATION
    A Windows Vista® migration introduces new and unique challenges to any IT organization. It's important to understand early on whether your systems, hardware, applications and end users are ready for the transition.
    Join the discussion today!



    .NAME Charging For Whois
    Whois has always been a free service, but the .NAME registry is trying to change that.
    Read More >>

    Sponsored by Ziff Davis Enterprise Group

    NEW FROM ZIFF DAVIS ENTERPRISE


    Delivering the latest technology news & reviews straight to your handheld device

    Now you can get the latest technology news & reviews from the trusted editors of eWEEK.com on your handheld device
    mobile.eWEEK.com

     


    RSS 2.0 Feed


    internet
    rss graphic Publish.com
    rss graphic Google Watch

    Video Interviews


    streaming video
    Designing Apps for Usability
    DevSource interviews usability pundit Dr. Jakob Nielsen on everything from the proper attitude for programmers to the importance of prototyping in design to the reasons why PDF, Flash and local search engines can hurt more than they help.
    ADVERTISEMENT