Appistry and "unconference" organization CloudCamp have announced findings from the first of a series of surveys the two organizations are conducting among CloudCamp participants. For the first Appistry/CloudCamp "Inside the Cloud" survey, (PDF) conducted at CloudCamp Silicon Valley in September, Amazon.com was chosen over Google by a nearly two-to-one margin, 62 percent to 33 percent, as the company expected to have the largest impact on cloud computing.

Sixty-six percent of the survey's respondents said they expect current market conditions to provide fertile ground for cloud computing and expect to see an increase in cloud projects. However, 15 percent predicted that projects will stall.

Security, reliability and scalability were perceived as the top three challenges to greater adoption of cloud computing, according to the survey. And infrastructure and applications—39 percent and 30 percent, respectively—were cited as the areas where the most innovation in cloud computing is happening. 

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