With online advertising opportunities soaring, AtomFilms seals a distribution deal with three additional companies. AtomFilms, a service from AtomShockwave, announced Friday a collaboration with a number of companies that have agreed to advertise and distribute AtomFilms content through their online portals and video-search engines.
AOL (America Online Inc.), Singingfish (a company recently acquired by AOL) and Blinkx Inc. are among the partners AtomFilms has recruited to market its short-form videos, according to a recent press release.
These companies will promote and index information and graphics related to AtomFilms, enabling audiences to find their content easily. Users can then return to AtomFilm's Web site to view video shorts.
"This announcement is a reflection of the fact that advertiser demand for online content is at an all-time high," Scott Roesch, Vice President and General Manager of AtomFilms told Ziff Davis Internet.
"Despite rapid traffic growth over the past couple of years, we're always looking for new audiences to fuel that inventory," he added. "These agreements will put our content in front of millions of new users."
Blinkx.tv , an independent company that offers advanced video-search services, will make available over 1,000 short film and animation videos from AtomFilms.
"Blinkx is one of the most successful search engines out there," Roesch said. "Their technology allows for extremely precise results, something we were very impressed by."
AOL will also introduce users to AtomFilms via its own Web portal. The short-form content will be available through AOL Video Search, as well as AOL's "Viral Video", according to AOL Entertainment.
Read more here about AOL's video search.
"We will always jump at the opportunity to work with a top portal like AOL to promote our videos through their site," Roesch said.
Additionally, AOL will market AtomFilms content through its' Singingfish audio/video search engine (and cluster of related search properties).
"Consumer interest in online video is exploding and it is one of our highest priorities to provide consumers with a top-notch and entertaining video experience on our AOL.com portal as well as make it easy for consumers to find and discover interesting video content from across the Web," said Jim Bankoff, Executive Vice President, Programming and Products, AOL, in a statement.
As interest in broadband continues to swell, the online video market is taking off. AtomFilms reports that its' audience has increased by 174 percent in the past year.
"AtomFilms launched in 1999, so we've experienced growth in broadband since then and it is a great thing to see at this point," Roesch said.
"The strides that broadband-equipped audiences have made have been a wonderful thing for our business, and we expect this trend to continue in the future."
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