by Dan Berthiaume

Coremetrics is offering its new Coremetrics Connect application as a technology platform that allows Web-based retailers to integrate digital marketing systems such as search, online content optimization, e-mail and behavioral targeting.

Coremetrics Connect, announced Feb. 25, was launched with 25 certified technology partners.

"Our primary goal for all online business owners is to help them compete in the marketing space and tie together all marketing solutions in a closed loop," said Coremetrics Chief Strategy Officer John Squire. "We want to get all [marketing] data to the solutions that need it to better target visitors and turn them into customers."

Squire said many online retailers are struggling to integrate a growing number of solutions, including outsourced applications. He said this inhibits their efforts to complete projects as quickly as they want.