Coremetrics to Offer Apps to Tune Online Marketing

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Coremetrics to Offer Apps to Tune Online Marketing
By Reuters
2008-05-12

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Analysis tools are designed to gather performance data on multi-site campaigns into a coherent report.

Coremetrics is releasing Spring 2008, a technology suite designed to allow online businesses to optimize their digital marketing initiatives.

Announced May 5, the solution includes the Coremetrics Explore data analysis tool and Enterprise Dashboard user interface and KPI (key performance indicator) tracker, as well as enhancements to the existing Intelligent Offer, Search and Connect tools.

“Coremetrics Explore offers ad-hoc, customizable, aggregated multi-site reporting with a flexible modular user interface,” said Brian Tomz, senior director of product strategy for Coremetrics.

Tomz said Explore allows users to design their own interfaces and run their own individualized reports.

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