Broadcast aggregator FeedBurner says the number of podcasts it distributes now outstrips the number of radio stations on the planet, showing the growing popularity of the new media. (eWEEK.com)A popular digital media company said April 17 that it now distributes more podcasts than there are radio stations on the planet.
This highlights how podcasts are supplanting over-the-air radio broadcast in many people's lives, according to a representative for FeedBurner, the Chicago-based firm that just passed the radio vs. podcast milestone.
Loosely defined, a podcast is an digital audio or audio-video recording played on iPods and other media players. A podcast can be downloaded and listened to at any time, in contrast to the scheduled-release basis on which broadcast radio usually works.
Podcasts are now routinely used by news agencies, business consultants, corporations, traditional radio stations and others connected to both the traditional and the Internet media.
Read more here about podcasts of interest to the creative professional.
FeedBurner now distributes 47,000 different podcasts, which means there are more podcasters than radio stations.
And the rate at which new podcasters emerge on the scene has doubled in the last six months, the company said.
Read the full story on eWEEK.com: FeedBurner: Podcasts Outnumber Radio Stations
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