A startup called Box.net, which began life as a file management and file-sharing platform in a cloud computing environment, is becoming a more robust content management provider. The company adds profiles, discussions, bookmarks and other messaging, collaboration, and social computing tools to better compete with Google, DropBox, EMC and other Web service storage providers.Box.net
Feb. 4 has added profile pages, discussion groups, bookmarks and other
social computing features to improve the team collaboration features of
its Box online file management and storage service.
Box won't be confused for robust applications such as IBM Lotus Connections, IBM Lotus Quickr or Microsoft
SharePoint. But for small and midsize businesses for which $15 per
user, per month, is a comfortable fee for sharing documents, Box is a
much more affordable alternative to those collaboration services.
Moreover, it's 100 percent in the cloud, not on-premises software or
hybrid software-plus-services.
Box.net is positioning the new Box as a social content and project
management service, according to Jen Grant, the vice president of
marketing, who joined the company after handling product marketing for
Google Apps.
Grant and her team at Box.net envision the software more as an
alternative to dated content-sharing technologies such as FTP. Some
companies also went paperless in 2008, putting their whole business
online and using Box.net to store and manage files instead of buying a
file server, she said.
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