Google Agrees to Slash Search-Data Retention to 9 Months

Home

Online Media

Google Agrees to Slash Search-Data Retention to 9 Months
By Clint Boulton
2008-09-10

Article Rating:

/ 0

Rate This Article:

Add This Article To:

Digg this

Del.icio.us

Slashdot

Y! My Web

E-mail

Furl

Google

Simpy

Spurl!

PDF Version

Search engine giant Google agrees to halve its data anonymization deadline from 18 to nine months, but complains that this does more harm than good.

Google Sept. 8 agreed to halve the time it stores IP addresses on its search server logs, decreasing the time period to nine months from 18.

Google, under fire from privacy advocates and facing a significant inquiry by the Department of Justice over its search advertising deal with Yahoo, is essentially caving to calls from European Union privacy regulators in this response to the EU's working party opinion on data protection issues related to search engines.

"We're significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users," wrote Google's Peter Fleischer, global privacy counsel; Jane Horvath, senior privacy counsel; and software engineer Alma Whitten in a blog post.

The news shows the screws are being pressed harder into Google regarding privacy issues. Earlier Sept. 9 the Association of National Advertisers sent a letter to the U.S. Department of Justice denouncing Google's pending search advertising pact with Yahoo as bad for advertisers and recommending that it be blocked.

Read the rest of this article on eWEEK.com.

	Discuss Google Agrees to Slash Search-Data Retention to 9 Months

	>>> Be the FIRST to comment on this article!



	>>> More Online Media Articles >>> More By Clint Boulton

Email Article To Friend ♦ Print Version Of Article ♦ PDF Version Of Article

Buyer's Guide

	Explore hundreds of products in our Publish.com Buyer's Guide.

	Web design Content management Graphics Software Streaming Media	Video Digital photography Stock photography Web development

View all >

FREE ZIFF DAVIS ENTERPRISE ESEMINARS AT ESEMINARSLIVE.COM

Dec 10, 4 p.m. ET
Eliminate the Drawbacks of Traditional Backup/Replication for Linux with Michael Krieger. Sponsored by InMage

Dec 11, 1 p.m. ET
Data Modeling and Metadata Management with PowerDesigner with Joel Shore. Sponsored by Sybase

Dec 12, 12 p.m. ET
Closing the IT Business Gap: Monitoring the End-User Experience with Michael Krieger. Sponsored by Compuware

Dec 12, 2 p.m. ET
Enabling IT Consolidation with Michael Krieger. Sponsored by Riverbed & VMWare

Join us on Dec. 19 for Discovering Value in Stored Data & Reducing Business Risk. Join this interactive day-long event to learn how your enterprise can cost-effectively manage stored data while keeping it secure, compliant and accessible. Disorganized storage can prevent your enterprise from extracting the maximum value from information assets. Learn how to organize enterprise data so vital information assets can help your business thrive. Explore policies, strategies and tactics from creation through deletion. Attend live or on-demand with complimentary registration!

Register Today!

FEATURED CONTENT

IT LINK DISCUSSION - MIGRATION
A Windows Vista® migration introduces new and unique challenges to any IT organization. It's important to understand early on whether your systems, hardware, applications and end users are ready for the transition.
Join the discussion today!

.NAME Charging For Whois
Whois has always been a free service, but the .NAME registry is trying to change that.
Read More >>

Sponsored by Ziff Davis Enterprise Group

NEW FROM ZIFF DAVIS ENTERPRISE

Delivering the latest technology news & reviews straight to your handheld device

Now you can get the latest technology news & reviews from the trusted editors of eWEEK.com on your handheld device
mobile.eWEEK.com

RSS 2.0 Feed

Publish.com

Google Watch

Google GPay Patent Whets the Wireless Thirst

Google Drops Curtain on Home Decor Trademark Suit

Google News Goes Straight to the Source

Video Interviews

Designing Apps for Usability
DevSource interviews usability pundit Dr. Jakob Nielsen on everything from the proper attitude for programmers to the importance of prototyping in design to the reasons why PDF, Flash and local search engines can hurt more than they help.

BUYER'S GUIDES

• Content management

• Digital photography

• Graphics Software

• Stock photography

• Streaming Media

• Video

• Web development

• Web design

View all >

	Publish: Contact Us \| Advertise \| Site Map

	Ziff Davis Enterprise Home \| Contact Us \| Advertise \| Link to Us \| Reprints \| Magazine Subscriptions \| Newsletters Tech RSS Feeds \| White Papers \| ROI Calculators \| Tech Podcasts \| Tech Video \| VARs \| System Builder
	Baseline \| Careers \| Channel Insider \| CIO Insight \| DesktopLinux \| DeviceForge \| DevSource \| eSeminars \| eWEEK \| Enterprise Network Security \| LinuxDevices \| Linux Watch \| Microsoft Watch \| Mid-market \| Networking \| PDF Zone \| Publish \| Security IT Hub \| Strategic Partner \| TechDirect \| Web Buyer's Guide \| Windows for Devices
	Developer Shed \| Dev Shed \| ASP Free \| Dev Articles \| Dev Hardware \| SEO Chat \| Tutorialized \| Scripts \| Code Walkers \| Web Hosters \| Dev Mechanic \| Dev Archives \| igrep Use of this site is governed by our Terms of Use and Privacy Policy
	Copyright ©1996-2013 Ziff Davis Enterprise Holdings Inc. All Rights Reserved. Publish is a trademark of Ziff Davis Enterprise, Inc. Reproduction in whole or in part in any form or medium without express written permission of Ziff Davis Enterprise Inc. is prohibited.