Google will begin displaying Google profile results at the bottom of U.S. name-query search pages, with the results linking to the user's full Google profile. Someone searching for a name using the popular search engine can now read through profile information posted by people with that name.

Typing "Me" into the main Google search page will result in an option, at the top of the search results page, to "Create your own profile on Google." Users can then choose to display personal information such as the schools they've attended and links to their blogs.

"These results offer abbreviated information from user-created Google profiles and a link to the full profiles," Brian Stoler, a Google software engineer, wrote in an April 21 post on the Google corporate blog. "We've also added links so it's easy to search for the same name on MySpace, Facebook, Classmates and LinkedIn."

Is this a big deal?

"I see this as a Very Big Deal," John Battelle, author of "The Search," which traces the evolution of Google, wrote in an April 21 blog post. "Why? Well, Google has always been predicated on being a neutral black box. You, as a solitary entity, could not influence the results that Google provided (though of course a very large industry has emerged that attempts to do just that). But this launch changes the game, in a few very, very interesting ways."

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