HP plans to acquire Arteis, a company that operates Logoworks, a Web-based graphic design service that provides small and midsize businesses with logo-design and marketing tools. Hewlett-Packard announced April 24 that it has signed a definitive agreement to acquire Arteis, a company that operates both Logoworks, a Web-based design service company, and LogoMaker, a do-it-yourself application that allows businesses to create their own logos.
As part of the acquisition, expected to be completed in HP's third fiscal quarter, HP plans to make both Logoworks' and LogoMaker's services available to customers. Logoworks helps to provide SMBs with graphic design services that can be used for logo design, Web sites, business cards, stationery and brochures.
"Today's small businesses are increasingly turning to the Web for marketing tools and services that strike a balance between affordability and quality," Vyomesh Joshi, executive vice president of the Imaging and Printing Group at HP, based in Palo Alto, Calif., said in a company statement.
"HP plans to leverage Logoworks' technologies and services to provide small businesses with solutions that help them look like a 'big' business, including packages that range from professional, yet affordable, logo design, to the development of a full suite of marketing collateral," Jonathan Munk, spokesperson for the Lindon, Utah-based Logoworks, told eWEEK.
LogoMaker allows businesses to create their own logos in formats such as JPEG (Joint Photographic Experts Group), EPS (Encapsulated PostScript) and GIF (Graphics Interchange Format).
In the JPEG format, Logomaker enables businesses to create their logo for use in Web pages, electronic documentation and personal printing. Using LogoMaker in EPS format allows businesses to create an artwork version of their logo for professional applications including printing, signage and embroidery. It also allows users to create logos either big or small without impacting the print quality. The GIF format can be used to incorporate customized logos into Web sites that use a range of background colors.
"By adding Logoworks' Web-based graphic design service to our portfolio, HP can now provide the right mix of cost savings, flexibility and professional quality to help make a small business look big," Joshi said in the same statement.
"HP's acquisition will strengthen Logoworks' ability to provide professional design solutions at a fraction of market cost to our customers," Munk said.
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