TiVo Hallmarks of Simplicity and Control Fuel Proliferation of New Products
New
products powered by TiVo in 2004 will include DVD recorders, high-definition
DVRs, and home network enabled products. These new products point to growing
opportunities for TiVo in the marketplace, as the simplicity and control that
TiVo is known for becomes a sought after differentiator by consumer electronics
companies to drive adoption for many new digital entertainment products.
In 2004, consumers will be able to
experience TiVo in ways never before possible. From DVD recorders that deliver
on the unfulfilled promise of the VCR, to the HD enabled DIRECTV (NASDAQ: GMH)
DVR, to the most popular standalone DVR on the market, the TiVo
Series2TM, TiVo is offering consumers
unparalleled functionality and ease of use, in packages to fit any lifestyle. In
fact, consumers will be able to choose from over a dozen TiVo powered products
from industry leaders including DIRECTV, Hughes, Humax, Philips, Pioneer, RCA,
Samsung and Toshiba this year.
"As a company, we expect TiVos expanded presence in the market to
lead to a robust 2004," said Mike Ramsay, CEO of TiVo. "Weve seen a growing
demand for our standalone TiVo Series2 models, and our expanded offering with
DIRECTV points to the strength and value of our relationship with them. Were
forging new partnerships with consumer electronics companies eager to replicate
this success and leverage the consumer passion that TiVo inspires to drive
adoption of their cutting edge CE products."