Omniture, creator of online business optimization software, is releasing a new version of Omniture SiteCatalyst that allows users to measure the spread of viral video across video-sharing sites.

SiteCatalyst is a component of the company’s previous release, the Omniture Online Marketing Suite, which also includes several applications such as Visitor Acquisition Applications, designed to streamline customer acquisition, and Conversion Applications, to allow marketers to test key messages, target customer segments and analyze customers’ behavioral data to leverage merchandising strategies.

The one-stop application for measuring the impact of viral videos spares users from needing to check sites such as YouTube individually. Metrics on the dashboard provide information such as the number of consumers who have viewed a particular video, as well as ad performance associated with particular videos.

Online video is of increased interest to the enterprise as a potential source of ad revenue. Google has been attempting to monetize YouTube as a way of blunting that site’s hundreds of millions of dollars a year in operating costs, even as Hulu, which exclusively displays studio-generated content, migrates onto the Apple iPhone and iPod touch as a downloadable application.

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