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Real World Meetings Get Web-Style Audience Interactivity
By Staff Reports

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Spoiled by online voting and other interactive techniques, marketers are bringing more sophsticated audience-response options to meetings in meatspace.

Traditional thinking tends to always favor in-person meetings and training over virtual Web-based replacements. Most people would say that while Web-based meetings and conferences have their place, especially when travel is difficult or too expensive, in most areas they fall behind a face-to-face meeting.

But anyone who has used Web-based conferencing extensively knows that there are certain advantages over real-world meetings and conferences that extend beyond the travel savings. And one of the biggest is the ability to instantly quiz and poll meeting and conference attendees to track their knowledge and grasp of the information being presented. This kind of real-time feedback can be invaluable when it comes to customizing and even changing presentations on the fly.

Read the rest of this article on eWEEK.com's Emerging Technologies.




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