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Sling Media Announces New Viral Video Solution
By Kyle Monson

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The new Clip and Sling feature lets Slingbox users share video snippets, and lets content owners make money off of shared content. Is it a win-win?

Sling Media announced Clip and Sling on Tuesday, a feature that will let Slingbox users quickly and easily share content, and lets content owners monetize shared content.

It will work like this: When you see something funny or worth sharing on TV, whether your own TV or via Slingbox on your phone, PC, or another TV set, with the push of a button you can save that snippet of video to share with your friends. Enter their e-mail address, and they'll be sent a link to the video clip on a branded page. So, for instance, if you share a CSI: Miami clip, CBS will own the page your friends are sent to, and can sell ad space and so on. Sling Media reps told PC Magazine that the company aims to make it easy for users to share these clips, and for content owners to make money off of them.

"We've monetized viral videos and done it in a way that makes it very easy," said one company rep.

The only announced partner so far is CBS. Sling Media is in talks regarding the allowed length of clips, and you can look for the feature to be added in Q2 of 2007.




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