Opinion: As with blogs and Podcasts, the success of small-screen video players depends on original content, much of it produced by amateurs. (eWEEK.com)Weblogs, Podcasts and video blogs have one thing in common, and that commonality explains their phenomenal success: They allow the creative individual to express him or herself with minimal technical overhead.
Let's face it: Production values in our modern, super-sophisticated media environment have become such that it usually takes a small army and the gross revenue of a minor nation to produce any of the popular, widely distributed media formats.
There is now an Emmy award for video content on emerging video platforms. Click here to read more.
So it's not surprising that small-screen video is sparking so much excitement around the world. Here is a new medium that has no rules (yet); even better, most of us probably already own the tools necessary to produce content for this new platform (just combining a few still images in iMovie with voice-over can be enough to produce intriguing results).
The most stimulating part, however, is that this new medium is crying out for a redefined creative language.
Just as the movies imitated theater, and television copied cinema, small-screen video is starting out by down-sizing what worked on television. Sure, some of that works—sort of.
But once you have watched a few TV programs on your iPod, and downloaded the current crop of video Podcasts, it becomes painfully (or excitingly) clear that the language for this new medium has yet to be invented.
Read the full story on eWEEK.com: Small-Screen Video Demands a New Creative Language
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