Hoping to spur more bloggers into using video for their online diaries, VideoEgg Inc. is integrating its video publishing technology with blogging company Six Apart Ltd.'s TypePad service.

The VideoEgg Publisher simplifies the process of video encoding and posting by displaying video in a Flash-based online viewer that doesn't require external software like Windows Media and QuickTime.

Registered TypePad users will be able to use the VideoEgg Publisher for free to upload videos from camcorders, Web cams and mobile phones without having to navigate export settings, incompatible player versions or conflicting video software. Currently, the publisher is only available for Windows-based bloggers, but a Mac version is in the works and should appear soon, according to VideoEgg.

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"People have been used to posting photos on their blogs, but video has been more complicated because of different formats and readers," said Kevin Sladek, a VideoEgg co-founder. "What we've done is built a universal adapter that can accept all different kinds of video, and publish them in a format that anyone can watch."

With the service, VideoEgg and TypePad expect that many more bloggers will now incorporate video into their blogs, in much the same way that they include photos.

Although Sladek anticipates that this will drive more video onto the Web, he does not expect that there will suddenly be a surge of video-based journalism, or film school alternatives.

"We're going to see lots of grandchildren and puppies," he laughed. "But that's great, because that's what blogs are all about."

The move by VideoEgg and Six Apart has met with positive reaction from some video bloggers, sometimes called vloggers.

"This partnership looks like it will open the door even wider for people to easily post their videos on the Web," said Steve Garfield, who runs a vlog using TypePad. "By integrating a video publishing platform directly into TypePad, nontechnical users will be able to try it out, without having to learn an extra set of video publishing tools."

The technology interface is welcoming to users who haven't tried video on their blogs before, Garfield added. "Anything that makes it easier is great, and this is what many people have been wanting for their blogs."

Although it is probable that other blog services like Blogger and WordPress will follow soon with their own easy-to-use video technology, Garfield feels that they are already at a disadvantage.

"I'm disappointed in Blogger because I've been using it since it launched, and now they're falling behind," he said. "Hopefully, though, it won't be long before all bloggers can easily upload videos."