Yahoo Gets Social, But Is It Too Late?

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Yahoo Gets Social, But Is It Too Late?
By Clint Boulton
2008-04-28

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Yahoo's CTO offers an aggressive plan for the future of social networking, but Microsoft is moving in fast.

SAN FRANCISCO—Yahoo, refusing to wilt under Microsoft's hungry gaze, pitched its value to developers April 24 by unveiling a broad strategy to make the company's network more open.

Chief Technology Officer Ari Balogh introduced YOS (Yahoo Open Strategy), the company's plan to make its portal a social network, during his keynote at Web 2.0 Expo here.

Yahoo plans to let programmers write applications for Yahoo's mail, sports, search, front page and mobile platforms that will jazz up the user experience for the portal's 500 million-plus users.

YOS is Facebook or MySpace without the walled garden, opening its Webmail, instant messaging and content sites to let programmers write apps for them.

Read the rest of this article on eWEEK.com.

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