The aggregator is supplying news outlets with its own war reportage. (eWEEK.com)In a historic role reversal, the reportage of Yahoo Inc.'s foreign correspondent Kevin Sites is being distributed to print publications via Scripps Howard News Service, both companies said Friday.
The Scripps-Yahoo relationship is of note because, for the first time, Yahoo is syndicating some of the content it had a hand in creating.
Historically, Yahoo's news operation has only distributed other providers' news through its Web pages, thus playing the role of aggregator that relies solely on syndicates. The rare bit of news content Yahoo did create stayed exclusive to Yahoo.
Read more here about the changing role of traditional print publications.
But that all changed about two weeks ago, when Scripps, home once of legendary war reporter Ernie Pyle, began distributing a few of Sites' stories and photos to scores of newspapers, magazines and other publications that partner with Scripps.
When asked whether this is the start of a Yahoo syndication business, a Yahoo spokesperson said the company is for now only working with Scripps, a longtime Yahoo partner.
Read the full story on eWEEK.com: Yahoo Turns the Tables on Syndicates
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