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Keep IT Rocking the Rolling Stones Way
By Dan Berthiaume

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Jagger and Richards don't have much in the way of IT chops, but the techniques they have used to keep the Stone business alive are applicable to IT as well.

Rock music and technology have more in common than might be apparent at first glance. Both require a high degree of creativity, both attract their share of eccentric practitioners and both involve a product that typically becomes obsolete almost as soon as it is released. Typically, but not always.

In the world of popular music, few bands have proven more durable than the Rolling Stones. Since the early 1960s, the Stones have been topping the charts and selling out concerts around the globe. You could say that the Stones have built a solid infrastructure that has supported their continuing success for more than 40 years.

While the hard-partying Rolling Stones guitarist Keith Richards is the first to admit his life is not a road map to be followed, he, Mick Jagger and their fellow Stones can offer a few examples of how to make an infrastructure work. In honor of the new Martin Scorcese Stones documentary, “Shine A Light,” released April 4, I have distilled the essence of their infrastructure success (and Keith surely knows a thing or two about distilling) into three main points:





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