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Google Acquires Picasa
By Nettie Hartsock

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Google expands its "picture-perfect" expansion strategy.

Google Inc. has acquired Picasa Inc., a Pasadena, Calif.-based digital photo management company. Financial terms of the deal were not disclosed.

 

"Picasa enables users to easily manage and share digital photographs, and its technologies complement Google's ongoing mission to organize the world's information and make it universally accessible and useful," said Jonathan Rosenberg, vice president, Product Management.

 

Google's SEC filings in April provided the public's first insight into their expansion strategies long-term beyond the search engine arena. Gmail is only the first of many Google forays, and with the company hiring people from an innovative job listing on billboards (see Cnet’s news story here ), to spending $250 million capital on growth initiatives; it seems Google is intent on being "ogled" by all in this pre-IPO silent period and "push googling" its way in as many different directions as its bottom line will allow.

 

Picasa was founded in October 2001. In May 2004, Picasa announced a technology partnership with Google's Blogger service to make publishing digital photos with Blogger faster and easier. Further product integration plans have not been announced. Picasa users will not experience any interruption in service.




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