UPDATED: From the floor of Photoshop World in Las Vegas, it's easy to see the community's shift from professional graphic arts to the emphasis on digital photography.Hundreds of digital imaging professionals are gathering this week in Las Vegas for
Photoshop World—three days of seminars, presentations and exhibits at the Mandalay Bay Resort & Casino centered on the Adobe Systems Inc. application that dominates the world of digital imaging.
Though overall attendance has grown, event organizers said what has been most notable is the increase in the presence of digital photography at a show that previously had been the province of graphic artists.
Reflecting this increasing reality, Deb Whitman, vice president of product marketing for digital imaging at Adobe, used her keynote appearance to announce news for professional digital photographers.
First, she said, Adobe has updated its RAW image plug-in, adding support for almost a dozen new digital cameras, bringing the total to more than 70. She also announced that Adobe's proposed DNG (Digital Negative Specification) will be supported by camera manufacturers Leica Camera AG and Hasselblad USA Inc.
Click here to read Dan Turner's coverage from the opening day of the show, "Photoshop World Zooms In on Digital Photography."
Photoshop World is produced by the National Association of Photoshop Professionals. As the show unfolds over the next few days, we will report on the more interesting developments.
We kicked off our coverage this week with two in-depth stories about Photoshop's importance in the world of digital imaging. John Rizzo examined the importance of Photoshop in the publishing world.
"Like a platform, Photoshop has a trade show, Photoshop World, featuring vendor booths displaying a diversity of third-party software created to 'run on' Photoshop," wrote Rizzo. "You won't find a 'Word User Magazine' on the newsstand, but you might see one of several publications with Photoshop in the title. Another indicator is Amazon's best-seller list of computer books, which often contains more Photoshop titles than any other subject—including Windows."
Click here to read John Rizzo's analysis, "Photoshop Is More Than an App; It's a Platform".
Publish.com's Andreas Pfeiffer also weighed in, examining how Adobe has adapted Photoshop over the years to keep pace with the industry and to lead the way.
Click here to read Andreas Pfeiffer's analysis, "As Digital Imaging Evolves, So Does Photoshop".
"Photoshop has moved way beyond being simply an application for image retouching to become a complete design environment," Pfeiffer wrote. "This has been made possible by evolutions in the application, and in particular by its sophisticated support for layers and text."
Please stay tuned to this page all week, as we will provide updates whenever we add more show coverage.
Editor's Note: This story was updated to include information from the show's first day events.
