Lollapalooza, the first-of-its-kind music festival that brings together such diverse groups as Jane’s Addiction, Incubus and Audioslave, teamed up this summer with Avid Technology, Inc. to deliver a similarly unique, interactive experience for its concert-goers.

The show used Avid’s Media Composer Adrenaline, running on an HP xw8000 workstation, to pull together live video, graphics and clips from previous stops in the tour. It then broadcast the feeds live during the show on giant screens throughout the venues. The system featured multi-stream, real-time standard definition video editing, effects and advanced color correction, all of which added to the finished look of the concert’s package, said Paul Harb, video editor for Lollapalooza.

Concert-goers were able to interact with the visual images on the screens by using their cell phones to enter contests and win backstage access, VIP passes, autographed CDs, posters, T-shirts and other merchandise.

“Media Composer Adrenaline was the perfect tool for this application,” Harb said. “We were capturing video, graphics and text, editing it and turning it around instantly in .avi format for live broadcast.”

Harb says the reliable, high-speed real-time performance of Media Composer Adrenaline fit the bill. “It delivered on all counts,” he said.

Perry Farrell, lead singer for Jane’s Addiction and founder of the festival, said the system added untold benefits to the overall concert experience. “During each show, we asked people to watch the screens and use their cell phones,” he said. “We were communicating in real-time with the entire audience.”