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HP Makes a Longer Reach to Preserve Print Dominance
By Andrea Orr

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Continues to run over smaller players, even in increasingly competitive market for smaller, cheaper printers. 

Four times a year, Gartner and a host of other technology research firms issue updated surveys on the printing business—looking at total units shipped and breaking out market-share.

Because of HP's longstanding dominance in printing, these surveys can often read like a report on how far the number two and number three players are behind HP.

In its most current survey, for instance, Gartner shows that HP held the leading market-share in page printers, inkjet printers and inkjet MFPs (multifunction printers), the all-in-one machines that combine printing, copying, faxing and scanning functions, and are currently one of the growth engines of the printing business.

So great is HP's lead in the inkjet MFP market, for example, that as of the third quarter of 2007 (the latest period for which data is available), it held a 51 percent share of the market, while its nearest competitor, Lexmark, had just a 20 percent market-share. The number three player, Canon, had just 9 percent of the market.

Read the rest of this article on eWEEK.com.



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