Sometimes the paper it’s printed on can make all the difference in your designs. Here are some options to consider.
You’ve heard people say it: That design
isn’t worth the paper it’s printed on. But sometimes the paper makes all the
difference in the quality and impact of a graphical element or design. Banta
Corp., a paper and printing company, offers these guidelines for choosing the
right paper for your designs.
* Matte.
This paper has a smooth, level surface. It scatters light, so it retains a soft,
grainy feel. Colors often appear softer and text is easier to read than on
glossy surfaces. Banta says it’s the right choice for publications, manuals and
workbooks, especially where the ability to write on the surface is important.
One caveat: It tends to mottle, especially in solid
areas.
* Velvet.
This coated finish offers low to moderate paper gloss. It works best for images
that need high resolution but not high gloss, such as earth tones and
illustrations. It’s also known for its high text
readability.
*
Dull/Silk. Banta says this paper type is used primarily for high-end
print materials such as annual reports and corporate identity brochures. It
provides a soft-finished surface with moderate paper gloss. Its lower ink
absorption makes it a good choice for printing subjects that require high
resolution without high gloss, such as people and fine art. Banta says dull
sheets provide the best balance between readability and high-quality image
reproduction.
* Gloss.
This shiny surface offers high reflection for subjects that require strong ink
gloss retention, such as the gleam of paint on a car or the sparkle of
glassware. It’s used primarily for high-end catalogs and advertising where image
reproduction is most important, and text is on the lighter
side.
* Cast
Coated. This is a high-gloss, super-smooth finish. It offers excellent
ink lie-down, with printing similar to that of a glossy photograph. This is the
paper for projects that need an extra snap – such as prestige pieces,
presentation portfolios, art prints, posters and so on.
These are just a few paper options to
consider. For more information, visit Banta’s site here.
