Google Video Web site.
Google's entry into video search follows its major competitor Yahoo Inc. Yahoo late on Monday expanded a beta of its own video search that focuses on indexing multimedia content from the Web. Startup Blinkx Inc. also recently introduced a service that transcribes video content to make it searchable.
Click here to read more about the search industry's focus on video.
Google's video results display as many as five still frames and five text excerpts from a program. Within the results page, users also can search within a specific show. Google does not provide the full text of a show.
But Google is working to expand the user interface for Google Video to eventually include playback of programs. In the preview, Google does display links to upcoming broadcasts of a program.
To add playback, Google's biggest hurdle is likely to be in navigating the copyright issues in the entertainment industry and convincing broadcasters that search does not threaten their business. Already, in its announcement of Google Video, the company is pitching the ability of search to increase viewership.
"It is a limited [interface] and we are working with the content owners to develop richer, fuller [interfaces]," Piscitello said. "That's a process that is going to take time as there are many rights holders for this information."
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