Branding your e-commerce company

Home

Tips

Branding your e-commerce company
By Publish
2005-02-15

Article Rating:

/ 4

Rate This Article:

Add This Article To:

Digg this

Del.icio.us

Slashdot

Y! My Web

E-mail

Furl

Google

Simpy

Spurl!

PDF Version

These brand identity tips come from Web developer and consulting firm Ceonex.com.

A successful brand identity has the following attributes:

1. Communicates core company values

A brand should not only communicate "what we do" but also "who we are."

A company's core values differentiate their products or services from those of their competitors, and also drive the quality of their offerings.

2. Conveys a unique and engaging corporate personality

A company brand that reaches out and engages its prospects and customers will benefit from a more receptive audience.

A fitting and unique personality will heighten brand recognition, thereby increasing the effectiveness of marketing campaigns.

3. Establishes trust

Trust is a fragile commodity that must be earned over time. A strong brand lays the foundation of trust by communicating the significance a company places in its core identity, mission and values.

4. Builds loyalty

Immersing customers in a strong brand identity increases recognition, creates trust and builds loyalty. A consistent brand reinforces a consistent choice by the consumer.

5. Is relevant to the target audience

A company that is truly interested in its customers conveys this through a brand that is based on a solid understanding of their core target audience: their culture, preferences, demographics and needs.

	Discuss Branding your e-commerce company

	>>> Be the FIRST to comment on this article!



	>>> More Tips Articles >>> More By Publish

Email Article To Friend ♦ Print Version Of Article ♦ PDF Version Of Article

Buyer's Guide

	Explore hundreds of products in our Publish.com Buyer's Guide.

	Web design Content management Graphics Software Streaming Media	Video Digital photography Stock photography Web development

View all >

FREE ZIFF DAVIS ENTERPRISE ESEMINARS AT ESEMINARSLIVE.COM

Dec 10, 4 p.m. ET
Eliminate the Drawbacks of Traditional Backup/Replication for Linux with Michael Krieger. Sponsored by InMage

Dec 11, 1 p.m. ET
Data Modeling and Metadata Management with PowerDesigner with Joel Shore. Sponsored by Sybase

Dec 12, 12 p.m. ET
Closing the IT Business Gap: Monitoring the End-User Experience with Michael Krieger. Sponsored by Compuware

Dec 12, 2 p.m. ET
Enabling IT Consolidation with Michael Krieger. Sponsored by Riverbed & VMWare

Join us on Dec. 19 for Discovering Value in Stored Data & Reducing Business Risk. Join this interactive day-long event to learn how your enterprise can cost-effectively manage stored data while keeping it secure, compliant and accessible. Disorganized storage can prevent your enterprise from extracting the maximum value from information assets. Learn how to organize enterprise data so vital information assets can help your business thrive. Explore policies, strategies and tactics from creation through deletion. Attend live or on-demand with complimentary registration!

Register Today!

FEATURED CONTENT

IT LINK DISCUSSION - MIGRATION
A Windows Vista® migration introduces new and unique challenges to any IT organization. It's important to understand early on whether your systems, hardware, applications and end users are ready for the transition.
Join the discussion today!

.NAME Charging For Whois
Whois has always been a free service, but the .NAME registry is trying to change that.
Read More >>

Sponsored by Ziff Davis Enterprise Group

NEW FROM ZIFF DAVIS ENTERPRISE

Delivering the latest technology news & reviews straight to your handheld device

Now you can get the latest technology news & reviews from the trusted editors of eWEEK.com on your handheld device
mobile.eWEEK.com

RSS 2.0 Feed

Publish.com

Google Watch

Google GPay Patent Whets the Wireless Thirst

Google Drops Curtain on Home Decor Trademark Suit

Google News Goes Straight to the Source

Video Interviews

Designing Apps for Usability
DevSource interviews usability pundit Dr. Jakob Nielsen on everything from the proper attitude for programmers to the importance of prototyping in design to the reasons why PDF, Flash and local search engines can hurt more than they help.

BUYER'S GUIDES

• Content management

• Digital photography

• Graphics Software

• Stock photography

• Streaming Media

• Video

• Web development

• Web design

View all >

	Publish: Contact Us \| Advertise \| Site Map

	Ziff Davis Enterprise Home \| Contact Us \| Advertise \| Link to Us \| Reprints \| Magazine Subscriptions \| Newsletters Tech RSS Feeds \| White Papers \| ROI Calculators \| Tech Podcasts \| Tech Video \| VARs \| System Builder
	Baseline \| Careers \| Channel Insider \| CIO Insight \| DesktopLinux \| DeviceForge \| DevSource \| eSeminars \| eWEEK \| Enterprise Network Security \| LinuxDevices \| Linux Watch \| Microsoft Watch \| Mid-market \| Networking \| PDF Zone \| Publish \| Security IT Hub \| Strategic Partner \| TechDirect \| Web Buyer's Guide \| Windows for Devices
	Developer Shed \| Dev Shed \| ASP Free \| Dev Articles \| Dev Hardware \| SEO Chat \| Tutorialized \| Scripts \| Code Walkers \| Web Hosters \| Dev Mechanic \| Dev Archives \| igrep Use of this site is governed by our Terms of Use and Privacy Policy
	Copyright ©1996-2013 Ziff Davis Enterprise Holdings Inc. All Rights Reserved. Publish is a trademark of Ziff Davis Enterprise, Inc. Reproduction in whole or in part in any form or medium without express written permission of Ziff Davis Enterprise Inc. is prohibited.