The Baltimore Ravens are known for their prowess on the football field. Now, a new Flash-based screen saver technology is helping them score even more points with fans.

The NFL team was searching for a way to directly access, and interact with, its legions of followers across the U.S. More specifically, it wanted to leverage the power of the Internet to push content on a regular basis to fans, rather than waiting for them to come to the team’s Web site.

The team, with the help of developer ID Society, pulled a piece of its Web content management system into a new team screensaver based on ScreenTime Media’s ScreenTime for Flash. ScreenTime for Flash, which works for both Windows and Mac desktops, converts Flash MX content into easy-to-download interactive screen savers. It supports Flash MX features such as dynamically updateable content, hyperlinks, XML and interactivity.

Once Ravens fans decide to download and install the screen saver on their desktop, the Ravens site can download files and settings each time the screensaver launches on the fan’s PC, whether or not the user is currently logged on. Users can customize their screen saver to download team news, game stats and even a multimedia screensaver skin that changes on game day to match the team’s home or away uniform colors.

The result? A quick, easy and interactive way to keep fans informed and interest levels up. And although the Ravens aren’t yet using this feature, ID Society says that the screensaver can actually be used to sell advertising and has features that enable organizations to track how users interact with the updates and if they click on sponsored ads.

For more information, download the ID Society whitepaper here or try out the screensaver here.