Digital rights management still holds many pain points, particularly for consumers. According to speakers at this week's DRM Strategies conference, companies need to be more inventive.NEW YORK—Is DRM scaring off consumers? If digital content providers want to sell more music files, downloadable video and e-books, digital rights management should either get a lot better or get out of the way, according to some of the speakers at this week's DRM Strategies conference here.
Many consumers haven't even heard of DRM yet, said Dr. Thorsten Wichmann, managing director of Berelcon Research GmbH, a group that's researching consumer acceptance of DRM-based content services.
But among those who are aware of the acronym, DRM tends to set off alarm bells instead of happy connotations.
"A good [DRM] service will tell you what you can do, not what you can't do," according to Wichmann.
Outside of the consumer world, DRM carries much different meanings. In the enterprise space, DRM technologies have been typically deployed for secure document management, noted Mike Merigan, of Liquid Machines, in a visit with Ziff Davis Internet on the expo floor.
Click here to read how patent disputes are slowing the adoption of DRM.
Increasing needs for document security are now giving rise to a new subcategory of products—ERM (enterprise rights management). "The drivers are IP (intellectual property) and [regulatory] compliance," according to Diane Fayle, also of Liquid Machines.
Read the full story on eWEEK.com: DRM: How to Ease Customers' Pain
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