Don’t let concerns over performance issues prevent you from reaping these top business benefits from your streaming media.
Many organizations are hesitant to deploy streaming media on their sites
due to the fact they don’t want to deal with the performance or support issues
that may crop up. But those downsides need to be weighed against the true
business benefits that accrue from streaming media deployments. In a recent primer, Adobe offered these top five business benefits of streaming
media.
* No waiting for complete downloads.
(Well, not much waiting, anyway, Adobe says.) Users receive the information they
need, when they need it.
* No pesky copyright issues. Streamed
files are not written to disk. They are processed and played as they are
received and then discarded. This means there is no residual copy of the content
on the receiving device, thereby alleviating copyright
concerns.
* Worldwide presence. There is no
better technology than streaming for conveying live events around the globe in
near real time. No travel required.
* Interactivity. Streamed content can
be experienced in any way – and order – the user deems fit. Video-on-demand, for
example, can be chapterized, allowing users to jump to desired
portions.
* Increase Web site interest.
Streaming content is an excellent way to enhance otherwise static Web
sites.