Fry Inc ., a leading e-commerce design, development and managed services provider today announced a newly redesigned web site for long-time client Godiva Chocolatier. The main goal for the redesign was to have the site reflect the new elements of Godiva's overall brand identity, which now employs a more dramatic, contemporary and sophisticated look.

"We're excited to see Godiva's online business continue to grow," said David Fry, president and CEO of Fry.  "Godiva.com was a pioneering site in e-commerce, when we first began to work with them 10 years ago; the new look and enhanced merchandising capabilities will continue to set new standards in the industry."

The design features all new photography that offers rich product details. While the look of the site is new, the popular features the site is well known for, including the gift selector service and personal account function, continue to serve Godiva's customers.

"Godiva customers have come to expect the best when shopping for Godiva chocolate online," said Kim Land, vice president, Godiva Direct.  "We're pleased with how the site reflects our new identity and serves to showcase new products.  For example, we have a new signature line of truffles with ten new flavors, and a limited edition of six exotic flavors that will be prominently displayed on the site."

While most of the site update focused on communicating Godiva's new brand strategy, Fry also updated select site capabilities and transferred some of the content to a .NET platform for improved functionality.  The new site updates allow Godiva to merchandise, promote and showcase product with more flexibility throughout the site.  The Home page and Shop Online pages were redesigned with space that can easily be adapted to accommodate between one and five distinct promotional messages.

Fry also improved the site's content administration tool so that Godiva can quickly and easily implement changes and customize pages themselves, in response to market conditions, sales results, customer demand and new product promotions.