Fresh from its announcement of merging with Sears, Kmart has re-launched its e-commerce site – www.kmart.com. The site was completely overhauled according to the company and now includes easier navigation, customer-friendly interfacing, higher search capability and more categories to purchase from.

New graphics and colors were added to the site, as well as brand shops like Martha Stewart Everyday, Jaclyn Smith and Route 66. The newly designed Web site also has online customer buying guides and more “how-to’s” outlined by industry experts to help aid in purchasing. Customers can also use the upgraded search capability to access brand and price ranges easier.

"The reinvented kmart.com site offers customers the ability to simply shop online for their favorite Kmart brands," said Karen Austin, President for kmart.com and Chief Information Officer. "With a fresh, clean site, superior navigation, simple buying guides and improved merchandise selection, shoppers can easily purchase online the merchandise they know and love from their traditional Kmart 'bricks and mortar' stores."

In conjunction with the re-launch of the site, kmart.com is offering customers the chance to "Win Your Holiday Wish List." Shoppers can register now through December 24, to win up to $500 in kmart.com merchandise.

Read more about Kmart and Sears’ merger.

With Kmart and Sears’ merging of 3,500 stores and a projected $55 billion in annual revenue the site’s launch could aid in building the revenue via the online arm in the upcoming holiday months.