Search site uses Accipter’s AdManager to better manage and target its online ad campaigns.
When KnowledgeStorm, one of the most
trafficked business technology search sites on the Web, needed to serve targeted
ad campaigns to its site visitors and electronic newsletter recipients, it
turned to Accipter’s management application program AdManager.
More than 1.5 million users visit the
KnowledgeStorm site each month, and with 80% of those visitors influencing
business technology purchase decisions, KnowledgeStorm needed a reliable
solution to manage its online ad campaign inventory.
KnowledgeStorm users include technology
buyers, and technology solutions providers. KnowledgeStorm offers millions of
technology buyers a free, easy and comprehensive means to match business
requirements to a "short list" of technology providers. The buyer arrives at
KnowledgeStorm through popular search engines, by visiting one of
KnowledgeStorm’s prominent syndication partners or by navigating directly to the
site.
The Architecture and Development team
at KnowledgeStorm selected Accipiter’s AdManager to help them serve targeted ad
campaigns after evaluating many other ad management products on the market. With
the number of ads served steadily increasing, the company needed to provide its
advertising customers with additional opportunities to promote their products
and services to KnowledgeStorm’s extensive user base, both on its web site and
through its electronic newsletter mailings.
"AdManager provides us with a level of
technology that fulfills all of our requirements and more, all at a cost that
fits within our budget," explained Chase Beasley, vice president of architecture
and development at KnowledgeStorm. "AdManager simply offers more features and
benefits than any other ad serving technology on the market at our price point."
Jeff Wood, vice president of sales for
Accipiter, said, "We’re pleased that KnowledgeStorm is using AdManager to manage
their online advertising campaigns. AdManager will enable KnowledgeStorm to
increase its targeting capabilities, speed ad delivery, and monitor and control
inventory projections in real-time, all leading to higher CPMs and less unsold
inventory across their site."
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