Search giant Yahoo announces it is replacing MSN as the default Web portal for Verizon's DSL customers.
Search giant Yahoo announced Monday
that it has finalized terms of a multi-year agreement with Verizon to become the
default Web portal for the company's new DSL customers. This will also take
effect for customers who sign up to Verizon FIOS, a super-fast broadband
connection to be rolled out this year. MSN previously provided the default site
for Verizon.
Yahoo will provide a branded browser
and start page to new Verizon customers and will get a portion of the revenue
for every new broadband or FIOS subscriber, much like a similar deal with SBC
Communications. In return, Verizon will get a portion of advertising revenue, as
well as revenue generated through premium services that users subscribe through
Yahoo's Web sites.
"This is a milestone in Yahoo's
strategy of partnering with access providers and adding another U.S.-based
partner," said Steve Boom, Yahoo's senior vice president of broadband access and
bundled services. Boom also said that the company was in discussions with
"everyone" but declined specifically to name any other companies.
The deal's effect on MSN could go
either way, according to Jupiter Research senior analyst Joe Wilcox. "When MSN
committed to exiting the ISP business, it shifted focus to bundles with other
access providers," he said. Wilcox said that the "Comcasts and Verizons of the
world" are important to the service as distribution points, and thus a switch to
Yahoo could be seen as a blow to MSN.
Read the full story on BetaNews:
"MSN Out: Yahoo New Verizon
Partner."