Will Microsoft out-search Google?
By all accounts the search engine battles continue and MSN has now debuted its
beta search program as
well. But it remains to be seen if Googlers will so easily switch to MSN search,
when Google is already so
well-established as a well-heeled verb in this arena.
The global beta version of MSN Search
was released yesterday for public use in the U.S. and worldwide in 26 markets
and 11 languages from local MSN Web sites.
"The release of our beta is a huge step
toward delivering the information consumers are looking for online, faster than
previous versions of MSN Search," said Yusuf Mehdi, corporate vice president for
the MSN Information Services & Merchant Platform division at Microsoft Corp.
"With better results and more powerful search tools, MSN Search is creating a
new, higher standard for online search -- one that helps consumers find the
information they need, when they need it."
But just as
searchers began to search out the much-hyped beta, its problems debuted on a
follow up entry to its blog. Stating, “In the process of making our new MSN Search beta broadly
available we experienced some technical difficulties that caused the beta
service to function improperly or be unavailable for some users for periods of
time. We're working through these issues one by one and you should see service
availability and quality improve soon if not already. We apologize for any
inconvenience. We expected to find some problems in the beta, and we expect
there will also be times when we limit service availability for maintenance
purposes. We want to find those problems in order to help us build a higher
quality product, and we appreciate your help in doing this.”
The blog entry goes on to detail the problems
with the search service and the blog itself that are browser compatibility
issues with FireFox. (Note: Interesting, that it is IE’s competitors’ browser.)
Microsoft noted, “We're working on broad browser support and have done some
specific testing in this area, but it's clear more is needed.”
With its blandly named “Search Near Me” feature,
Microsoft hopes to garner searches near and far. But will the new beta search
engine solve the problems, and quickly move on to out-search Google and other
competitors on Search Survivor Island? Not likely, but stay tuned.