NASDAQ is the world’s largest electronic stock market, and its site, NASDAQ.com is one of the most complex and data-intensive in the world.

Visitors to NASDAQ.com are looking for quick access to trustworthy financial information in order to make better-informed decisions on their investments. Unfortunately, the wealth of information available on NASDAQ.com sometimes makes finding specific information difficult.

In an effort to better support its thousands of visitors a day, NASDAQ decided to implement new search technology that would enable every visitor to reach their key information within one step – a simple, natural language search query.

NASDAQ.com integrated iPhrase Technologies’ One Step navigational and search software and saw immediate improvements.

"iPhrase allows our users to quickly and easily tap into the vast amount of information we provide to help them make informed investment decisions," said Bruce Hashim, director of NASDAQ.com.

And not only is it based on quality search technology, but One Step is finance-savvy. It includes linguistic and semantic processing technology that enables it to understand even the most complex, financial vocabulary-laden query. Because it only delivers quality, accurate, relevant results, it ensures that users remain on site. The tool also provides in-depth analytics, helping the site further tune itself to its users’ needs, Hashim said.

“iPhrase has the financial services expertise necessary to meet the stringent needs of NASDAQ.com&singlequot;s worldwide user audience," Hashim said.

For more information, visit NASDAQ.com or iPhrase.