Denver-based NewsGator plans to announce its purchase of Bradbury Software LLC on Tuesday during the opening day of the Syndicate Conference here. Terms of the stock and cash deal were not disclosed.

The acquisition adds a desktop client to NewsGator's growing suite of software and services for subscribing to and reading RSS (Really Simple Syndication) feeds.

"Our platform is all about being able to read content on any device, whether on the Web, e-mail or mobile device," said Greg Reinacker, founder and chief technology officer of NewsGator. "The hole in platform was that we didn't have a Windows desktop application for people who didn't want to be reading from Outlook, and FeedDemon was the market leader."

NewsGator first entered RSS aggregation in 2003 with a plug-in for Microsoft Outlook, which displays syndicated posts as e-mail messages. But it since has branched into offering a Web-based aggregation service called NewsGator Online and versions for mobile devices, Windows Media Center and other e-mail clients.

Read the full story on eWEEK.com: NewsGator Buys Creator of FeedDemon RSS Reader

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