Opinion: Just when you thought Sony's DRM mess was bad enough, along comes SunnComm's MediaMax DRM.When I wrote last week about Sony DRM mess, I opined that it would serve MBAs of the future as a textbook example of how not to do things.
It turns out that there's even more things that Sony is doing, without permission, to their customers' computers with another DRM system.
People more savvy than me about Windows (like J. Alex Halderman) have discovered that SunnComm's MediaMax DRM installs itself on Windows systems as well as Mac systems.
While most attention has been focused on the XCP rootkit that the Sony/BMG installs on PCs, this additional DRM has been flying under the radar in the Windows world.
Sony's DRM rootkit comes in Mac flavor, too. Click here to read more.
The DRM acts like a virus in many ways. When a Sony DRM-protected CD is inserted, the autorun feature of Windows immediately invokes a program called PlayDisc.exe.
Though it displays a EULA, all the files the DRM needs are inserted on the hard drive at C:\Program Files\Common Files\SunnComm Shared\ before the EULA appears.
The only difference detected thus far between accepting and rejecting the EULA is that acceptance causes the DRM to launch every time the OS starts up.
The DRM files remain installed on the hard disk even if the EULA is declined.
Like a virus, there is no meaningful uninstaller available. Now, some of the DRM protected CDs will indeed add an entry for SunnComm to the Add/Remove control panel.
When activated, it removes most of the files in the shared folder, but leaves the core copy protection module (sbcphid.sys) active and resident.
That means other programs (like iTunes) can't access other SunnComm protected CDs.
But wait, there's more.
MediaMax "phones home" without your consent every time you play the CD. When a CD is played, a request is sent to a SunnComm server that includes an ID along with the request that identifies the CD.
Of course, the request by itself identifies the OS you are running as well as your IP address.
The request seems to be for SunnComm's "Perfect Placement" feature, which can insert ad content while viewing the CD.
So, Windows users have to deal with a triple threat. Without user consent, the DRM installs software on the target computer, provides no way to uninstall its core, and lets SunnComm know every time the CD is played.
The true scope of what is going on here has more to do with the relationship between producer and consumer than just the technical issues of the DRM, outrageous as they may be.
Most users would probably accept that media companies have some sort of right to protect the product they sell, but hijacking a user's computer is universally felt not to be part of those rights.
By using this kind of DRM, Sony has made itself an enemy of the user. Users seem to be pretty much united in feeling that the existing implicit and explicit societal compacts that exist between someone that sells something and someone that buys it are being egregiously violated by Sony's course of action.
The resultant disconnects can only serve to harm (or destroy) Sony's business. Unlike another monopolist purveyor in the computer field, users don't feel they must buy Sony product. There are plenty of other choices.
Sir Howard Stringer (Sony's head) now faces a massive business problem, and his company's future in electronic media may well hang in the balance.
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