Ask Jeeves plans to launch its desktop answer for search next month, while Yahoo is waiting in the wings. But how would the change in search dynamics affect Webmasters and marketers?LAS VEGAS—Ready
or not, desktop search is set to gain yet another major contender next month.
Ask Jeeves Inc. plans to release a
desktop-search product in December, a company executive confirmed this week
during an interview at the WebmasterWorld.com World Search Conference here.
Desktop search has become the latest
battleground among leading search players, with Google, Microsoft's MSN division
and Yahoo all working on products. But if desktop search catches on among users,
it's unclear how it would affect the webmasters and marketers vying for top
rankings.
While Emeryville, Calif.-based Ask
Jeeves hasn't provided many details, its product appears likely to follow the
approach of other Web search engines by combining hard-drive results, such as
from e-mails and files, with its core Web results.
"It's going to be an inclusive thing,
and we hope to incorporate the whole experience," said Michael Palka, director
of product management at Ask Jeeves.
Signs of Ask Jeeves' desktop plans
surfaced earlier this year when it acquired desktop-search startup Tukaroo Inc.
During the launch in September of the
MyJeeves personalized search service, an Ask Jeeves executive told eWEEK.com
that desktop search would be out by the end of the year and would include
integration with MyJeeves.
Among major Web search engines, it will
join Google Inc., which already released its desktop search beta, and Microsoft
Corp., whose MSN division has slated a beta of desktop search for December.
Google Desktop Search delivers both
local and Web results within its Web interface. Meanwhile, an internal beta of
MSN's product leaked onto the Web this week focuses on returning different types
of results depending on where a user is working within Windows.
Read more here about MSN's desktop search
beta.
Also in the wings is Yahoo Inc. Its
chief executive, Terry Semel, said in a financial analyst conference earlier
this month that the Sunnyvale, Calif., company is working on desktop search, but
he offered few details on its plans.
In an interview at the
conference, Tim Mayer, director of product management for Yahoo Search, declined
to discuss when Yahoo might launch desktop search. But he said that the interest
among search engines in desktop search is part of the broader trend of users
wanting to access Web search results in new ways,
"We feel the desktop is important, and
we want to provide a full search experience," Mayer said. "It's a strategic
entry point, and a lot of [Web] search is about distribution."
Click here to read about Ask
Jeeves' recent upgrade focused on personalization.
The search engines may spur more Web
searches through the desktop, but the effect of desktop search on the webmasters
and marketers vying for top rankings remains unclear.
Some search-engine marketers anticipate
that desktop search will change the dynamics of how users view results, but
others are not convinced that it will gain as much traction as it has hype.
"Certain people in the industry say it
will revolutionize search-engine marketing," said Joe Laratro, vice president of
technology and chief technology officer at search marketing company
MoreVisibility, of Boca Raton, Fla. "But [desktop search] doesn't mean there
will be a diversion from users looking for search results on the Web."
Other trends, such as the growth in
multiword search queries and introduction of advanced search features where
users can tweak relevancy rankings, are more likely to force changes in the way webmasters
optimize their sites for search engines.
MSN, in its beta launch of its
algorithmic search, included a feature where users can alter relevancy such as
the timeliness and link popularity of a given result. If that were to catch on
among users, Laratro said, Web site operators would have little knowledge of
where their sites were ranking among a group of users.
In other Ask Jeeves developments, the
company followed up its recent revamp this week by adding the ability for users
to view cached Web pages in search results and by supporting Mac-based Web
browsers, a company spokesman said.