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What you need to know about your audience
By Ilise Benun

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Before choosing a video webcast, ask these questions of your attendees

As convenient as it may be to broadcast video via the Internet, first make sure your remote attendees' have the proper technical equipment and computer savviness to receive it. Here’s the information you need:

  1. Do they have enough bandwidth? Video webcasts are heavy on bandwidth, requiring access to at least 100 kilobits per second (kbps) of bandwidth. Otherwise it will be pixilated and very difficult to watch. Here’s an alternative: offer an audio webcast with integrated speaker support. This can be received via a simple dial-up modem at just 28 kbps. Plus, it costs much less to produce.
  2. Do their corporate intranets allow Webcast reception? Some companies block their reception. Consult early with your IT directors so they can open the firewall or deploy a Webcasting server on your network to efficiently distribute the Webcast.
  3. Are they familiar with Web or video conferences? If this is their first time, they’ll need lots of support and guidance. Provide this via simple navigation, instructions (without jargon) and plenty of technical support via email and phone.



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