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Why Features Don't Matter Any More
By Andreas Pfeiffer

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Opinion: As Apple's iPod shows, success in technology has less and less to do with features, and more to do with ease of use. Welcome to the Age of User Experience. (eWEEK.com)

As Apple's iPod shows, success in technology today has less and less to do with features, and more and more to do with ease of use.

The iPod was never sold on the grounds of its technical merits: Apple hit a gold mine by marketing a cool new way of integrating music into your life.

Even when Apple announced the iPod with video, it presented it not as the best multimedia player in the universe, but as a cool new way of watching "Desperate Housewives" and other TV shows.

In the seemingly never-ending debate about Apple's successes, announcements, new products and predicted-but-unannounced über-gadgets, features and technical specifications often seem to dominate the debate.

Click here to read why D. Keith Robinson advises Web designers to stick to the basics.

Yet if there's one lesson to be learned from the company's recent successes, it is a very simple one: Features don't matter any more. Welcome to the Age of User Experience.

Read the full story on eWEEK.com: Why Features Don't Matter Any More


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